Southern Research Partners With Luckie To Launch Community Health Catalyst Platform
Advancements in automation and technology can assist marketers in streamlining execution, but these tools can’t replace sha...
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What I Heard at Digital Pharma East 2023
It’s always good to step away from the endless Zoom meetings and emails to spend time with other pharma marketers and discu...
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Navigating the Tech Tsunami: The Indispensable Role of Your Marketing Solutions Partner
Advancements in automation and technology can assist marketers in streamlining execution, but these tools can’t replace sha...
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A Guide to Removing the Luck From OTC Marketing
In today’s crowded over-the-counter marketplace, it’s more important than ever to balance innovation, customer-centricity...
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Another Day, Another Data Breach (Thank goodness it’s not yours – this time.)
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specif...
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Removing The Luck From Personalization In Healthcare
In a recent New Yorker cartoon, a woman muses, “I hate the person my targeted ads think I am.” As people become ...
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Your Marketing Future Depends on Storytelling, Not Data
Did you know the healthcare industry produces approximately 30% of the world’s data? Based on numbers cited by RBC Capital ...
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Embrace Your Challenger Brand Spirit To Beat the Odds
Launching a new healthcare brand this year? Trying to revitalize an established one? Consider these facts: On average, about ...
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There’s No Pill To Remove Luck From Healthcare Marketing – But There Is a Cure
As marketers, it’s easy to lose sight of long-term planning while dealing with the daily fires of running a marketing organ...
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PM360: Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?
Perhaps no one can perfectly predict the future—or anticipate a global pandemic that is still having reverberations on our ...
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Why Predict the Future When You Can Change It?
Would you prefer to predict that a physician will write a prescription or to actually get the script written? By evolving you...
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Luckie Among ‘Top 10 Pharma Marketing Companies’
Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for ...
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