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At Luckie, game-changing marketing solutions for the complexities of the healthcare industry are born of a pioneering spirit and the creation of advanced, proprietary products. From data-driven targeting platforms, to demand optimization tools, to custom web performance dashboards, we help our clients build loyalty, increase ROI and pinpoint exactly where to invest. And where not to.
Luckie in action
By focusing on the specific marketing challenges the healthcare industry faces, we remove luck with data-based solutions. From delving deep to find powerful insights to creating emotional connections that provoke action, we find simple answers to complex problems every day. See below for just a few of the challenges we’ve solved for our clients.
THE CHALLENNGE:
Attract HCP engagement in a competitive market
THE APPROACH
Using both predictive and prescriptive data techniques shifts the analysis from a review of past performance to a look at the brand’s present relationship with customers and the impact of the current customer experience on demand.
HOW WE SOLVED IT
We helped our pharmaceutical clients launch a new product while being greatly outspent by the competition. We leveraged script data, practice demographics and segmentation to identify and directly reach their highest potential prescriber. Ultimately, we helped our client double market share among engaged HCPs.
THE CHALLENNGE:
Leverage data to drive effective healthcare media spend
THE APPROACH
There are important cultural differences among healthcare consumers, especially between men and women. Leveraging localization and customization can help you cultivate meaningful long-term relationships.
HOW WE SOLVED IT
We helped a hospital system increase the effectiveness of its media dollars by gathering data to identify the optimal media mix. We developed a statistical algorithm to create a proprietary regional recommendation. By changing the hospital system’s buying approach, we significantly improved the efficiency of media spend.
THE CHALLENNGE:
Attract new patients using an omnichannel approach
THE APPROACH
By evolving your use of data, you can build a stronger connection with your audience. The more data you have, the more dots you can connect, resulting in increased engagement, better motivation and lifetime value.
HOW WE SOLVED IT
We helped our urgent care client increase awareness among a new audience critical to its future growth. We created a 360-degree, data-based view of the company’s business, uncovering that millennials were its biggest opportunity. Our new omnichannel branding campaign resulted in a 20% increase in new patient visits.
Partners whose healthcare marketing challenges we’ve helped solve
