Bring your digital ecosystem to life
Web experience is at the epicenter of customer engagement, serving as a central hub for communication and connection between brands and the healthcare professionals (HCPs) and consumers they serve.
With Luckie EX, you can build cohesive journeys for HCPs and patients through connected user flows. By strengthening the entire ecosystem, you’ll ensure seamless engagement within and beyond your website to drive meaningful connections and outcomes in healthcare.
count on luckie ex to:
- Take a holistic approach to the full onmichannel experience to foster engagement
- Uncover what users really think with user research
- Design an intuitive user experience to build better relationships with customers
- Strengthen connectivity to all digital touchpoints
- Set up real-time, custom measurement and optimization feedback loop
A glimpse into Luckie EX in action
DESIGN & OPTIMIZATION
- Functional & Visual Design
- Content Creation
- Build Kit & Handoff
- Measurement & Optimization
Luckie EX in action
Reimagining a medical affairs website
Generated an immediate boost in site visits and engagement, with 100% increase in target metric: HCP resource downloads
Accepting the Challenge
The medical affairs team of a major pharmaceutical company asked us to reimagine their existing website structure — five stand-alone microsites — and transform it into one overarching, engaging web experience that fully addressed the needs of their healthcare professional audience.
Removing the Luck
Luckie conducted user research to get to the heart of what HCPs were looking for and to guide the new site design. Using our learnings, along with design best practices, we created an intuitive and inviting web experience for HCPs, conducive to how they want to access medical information. We then delivered a built kit to our client’s internal development team and consulted from project start to finish to guarantee its flawless execution.
In the end, offering a comprehensive, easily accessible, and trusted source for medical information online helped to strengthen the connection between our client and their HCP customers. The launch of the new site resulted in an 18% increase in daily web visits and brought in 21 additional new visitors per day. Average time on site increased, daily average page views increased by 20%, and downloads increased by 100%.