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Solutions New | Luckie JourneXTM

Leave luck out of your marketing mix

Transforming audiences from casual observers to dedicated customers relies on actionable data.
HIPAA-compliant JourneXTM provides 360° views and fully integrated, data-driven strategies to move customers from awareness to acceptance and loyalty.

With JourneXTM, you can identify key segments most likely to adopt early, employ data insights to target your investments, and optimize market and media campaigns in real time.

Count On JourneXTM To:

  • Engage healthcare professionals and consumers in personalized, omnichannel experiences
  • Identify precise audience segments that warrant strategic investment
  • Pinpoint your ideal customers, understand their needs and preferences
  • Craft messaging that connects with HCPs and consumers on an emotional level and guarantees maximum returns

A glimpse into Luckie JourneXTM in action

RESEARCH AND INSIGHT 1

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RESEARCH AND INSIGHT 2

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RESEARCH AND INSIGHT 3

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RESEARCH AND INSIGHT 4

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RESEARCH AND INSIGHT 5

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RESEARCH AND INSIGHT 6

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JourneXTM in action

Boosting a pharmaceutical product launch

Accelerated new product launch with $100 million in incremental lift
1

Accepting the Challenge

A top 5 pharmaceutical manufacturer challenged Luckie Health to accelerate the launch curve for a new drug — and outperform a major competitor who had 5x the media spend.

2

Removing the Luck

JourneXTM allowed us to accurately segment the HCP audience and identify the most likely early adopters of the new product. We then built a laser-focused digital ecosystem of direct response tactics to reach these high-potential prescribers. The results speak for themselves.

3

Delivering Results

Luckie surpassed expectations, generating $100 million in incremental revenue while doubling market share among engaged healthcare professionals. Using JourneXTM, our client partner reached an additional 23,000 prescribers, establishing their position in the market.

4

Delivering results

  • Accelerated launch curve with $100 million in incremental lift
  • Reached additional 23k prescribers
  • Engaged additional 13k prescribers
  • Doubled market share among omnichannel engaged HCPs
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Partners whose healthcare marketing challenges we’ve helped solve

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