The Luckie Health leadership team brings 87 years of healthcare experience as executives in healthcare companies and as invaluable agency partners. Our deep knowledge in the category includes everything from managing patient and HCP marketing to launching pharmaceutical products, directing Rx analytics and overseeing healthcare marketing campaigns. Our industry expertise is just one more way we eliminate luck and successfully solve your real-world challenges.
Real-world expertise. Real-world outcomes.
Kamala Prince
Kamala leads our healthcare practice where her ability to transform customer insights into successful strategies and high-impact results plays a vital role. She brings over 25 years of marketing experience in the consumer packaged goods and pharmaceutical industries. Prior to Luckie, she led patient marketing at United Therapeutics, a biotech firm in North Carolina. Before joining United Therapeutics, Kamala spent 12 years at GlaxoSmithKline and ViiV Healthcare, where she held various marketing positions.
RELEVANT EXPERIENCE: ViiV Healthcare, United Therapeutics, GlaxoSmithKline (client side), Galderma, Blue Cross and Blue Shield of Alabama, Care Access

John Gardner
John loves change. He likes to challenge the status quo and rock the boat — all in the name of building connections between people, businesses and communities. John knows that change is natural. To him, it’s a signal that things are working. For our clients, John works as a change agent, whether it be creating new connections, leveraging new technologies or evolving a business. Before leading Luckie, he founded Integrative Logic, a data analytics firm that helped clients achieve a higher return on their marketing investment.
RELEVANT EXPERIENCE: Liz Claiborne, Bayer, Nestlé, L’Oréal, Galderma Laboratories, Stiefel, Photocure, Allumera, GlaxoSmithKline, Novartis, Pfizer, TAP Pharmaceuticals

Brian Lamkin
Brian leads our business intelligence and analytics solutions. Throughout his career, he’s held a variety of IT, data warehousing, sales analytics and marketing analytics positions with financial and health-oriented companies such as Cash America International, Galderma Laboratories (a division of Nestlé Skin Health) and Smith+Nephew. He has an extensive background in database management, BI platform implementation and predictive analytics, giving him the perfect background to develop custom solutions to healthcare problems.
RELEVANT EXPERIENCE: ViiV Healthcare (client side), Galderma Laboratories, Smith+Nephew

John Petersen
John loves people. He’s that guy who talks to you on airplanes and you actually enjoy the conversation. At Luckie, John ensures we deliver great work to every client, with a focus on brand building and sales. Previously, John served as CCO for Crown Laboratories, where he concentrated on gaining market share and increasing sales growth. He brings 30 years of experience in healthcare and pharmaceutical sales and marketing and has worked with some of the biggest brands in consumer health —from L’Oréal and Cetaphil to PanOxyl and Blue Lizard.
RELEVANT EXPERIENCE: Galderma, Novartis, AstraZeneca, Crown Laboratories, L’Oréal, Alcon Laboratories

Carolyn Dateo
Carolyn has an unparalleled ability to drive the discovery process that uncovers insights critical to the success of our clients. She leads our inquisitive, dedicated team of strategists in devising unique, ownable and impactful go-to-market strategies, campaign strategies and customer experiences. Carolyn is one of the health industry’s most respected and well-versed strategists, having led brand strategy in the United States and Europe for Publicis, Saatchi & Saatchi Wellness and Ogilvy Health.
REVELVANT EXPERIENCE: AbbVie, Procter & Gamble, Novartis, Merck, Genentech, Bristol Myers Squibb, Nestlé, Mead Johnson

Maria Goodall
In her leadership of the Luckie Health creative group, Maria brings award-winning creative vision backed by data insights and global awareness. She leads her teams in building empathy-driven omnichannel experiences and platforms focused on both HCPs and consumers and their unique user experience. Her leadership has sparked innovation across several pharmaceutical companies, as well as healthcare, beauty, financial, telecom and entertainment brands.
RELEVANT EXPERIENCE: Galderma, GlaxoSmithKline, ViiV Healthcare, Care Access, SYNERGY HomeCare, American Cancer Society, Encompass Health, United Therapeutics, L’Oréal

Four core services. Impactful results.
Our key service areas work together to create strategic solutions to the most challenging business problems and deliver measurable results.
Analytics
Everything we do is grounded in data. Our industry-experienced teams analyze every relevant data point to find strategic insights and reach the highest number of potential customers.
Brand &
Creative
We understand the mindsets of consumers, healthcare professionals and payors. Our strategists uncover insights about each audience’s motivations. Our creative teams bring those insights to life through innovative storytelling that captures attention, drives action and builds loyalty.
Customer
Experience
We focus on consumer-centric solutions that accelerate business growth. From seeing a banner, to navigating a website, to using a chatbot, to following dosing instructions, we create meaningful, relevant experiences at each touchpoint on the customer journey.
Medical
Editing
Our in-house medical editors have decades of experience reviewing medical communications. This specialized knowledge, and mastery of the highly technical aspects of medical content and regulatory requirements, ensures that every detail is accurate, clear and consistent.